Dernière mise à jour : avril 9th, 2019 at 09:38 am
Introduction
En 2009, une guérilla marketing1 est organisée aux Etats-Unis et au Royaume Uni : des affiches sont placardées dans les plus grosses villes (arrêts de bus, murs d’immeubles, bancs, etc.) pour délimiter des zones réservées aux humains et encourager la dénonciation de non-humains2 ; et trois sites informatiques pro et anti non-humains sont créés3. Cette campagne originale accompagne la sortie du premier long métrage d’un jeune réalisateur sud-africain de vingt-neuf ans : Neill Blomkamp. Son film District 9 a été produit par Peter Jackson pour 30 millions de dollars4 et en rapportera plus de 200 millions dans le monde5.
In 2009, a “guerrilla marketing campaign”1 is organized in the U.S. and UK: there are posters everywhere in the largest cities (bus stops, building walls, benches, etc..) to delimit restricted areas for humans and encourage the denunciation of non-humans2 ; and three websites for and against non-humans are created3. The original campaign precedes the release of the debut of a young South African director of twenty-nine years: Neill Blomkamp. His film District 9 was produced by Peter Jackson for 30 million dollars4 and bring more than 200 million worldwide5.
More in English >>
À suivre..
jici
En savoir plus :
– “District 9”, histoire, altérité et identité – 2/4.
1 “As part of the marketing campaign in North America and the United Kingdom, posters were put up in major cities on bus stops, the sides of buildings, etc. designating areas that were restricted for humans only, with a number to call (866.666.6001 in the US, 0207 148 7468 in the UK) in order to report non-humans. The title of the film was generally not included, although the URL address for the film’s official website was”.
IMDB, District 9, [En ligne]. URL : http://www.imdb.com/title/tt1136608/trivia.
2 Galerie de photos de district9pics, Flickr, [En ligne], mis en ligne en 2009. URL : https://secure.flickr.com/photos/38747560@N07/. Consulté le 22 juin 2012.
3 JK Fowler, District 6 in District 9: The Metaphoric Menagerie, [En ligne], mis en ligne le 5 novembre 2009. URL : http://mantlethought.org/content/district-6-district-9-metaphoric-menagerie. Consulté le 25 novembre 2011.
4 Ce chiffre correspond à ce que Robert Zemeckis aurait donné à Peter Jackson pour réaliser son premier film aux Etats-Unis, Fantômes contre fantômes (The Frighteners, 1996).
IMDB, District 9, op.cit..
4 District 9, Box Office Mojo, [En ligne], mise en ligne le 1er novembre 2009. URL : http://www.boxofficemojo.com/movies/?id=district9.htm.
6 Sean, The Short Works Of… Neill Blomkamp, Film Junk, [En ligne], mis en ligne le 04 mai 2009. URL : http://www.filmjunk.com/2009/05/04/the-short-works-of-neill-blomkamp/. Consulté le 22 juin 2012.
7 Le travail sur ce film sera finalement transformé en un court-métrage de moins de 7 minutes.
8 Neill Blomkamp cité dans The Alien Agenda : journal d’un réalisateur, making of présent sur le DVD édition prestige du film, éd. Metropolitan FilmExport, 2010.
Unidentified Film Object, District 9 is a fantastic thriller in his original treatment of the history of a country, a genre (science fiction) and theme (otherness). We shall endeavor to demonstrate the originality of this work by an aesthetic approach (documentary and fiction), politics (otherness) and sociological (identity).
To be continued..
jici
To learn more:
– “District 9”, history, identity and otherness – 2/4.
1 “As part of the marketing campaign in North America and the United Kingdom, posters were put up in major cities on bus stops, the sides of buildings, etc. designating areas that were restricted for humans only, with a number to call (866.666.6001 in the US, 0207 148 7468 in the UK) in order to report non-humans. The title of the film was generally not included, although the URL address for the film’s official website was”.
IMDB, District 9, [Online]. URL : http://www.imdb.com/title/tt1136608/trivia.
2 district9pics’ photostream , Flickr, [Online], online since 2009. URL : https://secure.flickr.com/photos/38747560@N07/. Visited on June 22nd 2012.
3 JK Fowler, District 6 in District 9: The Metaphoric Menagerie, [Online], online on November 5th 2009. URL : http://mantlethought.org/content/district-6-district-9-metaphoric-menagerie. Visited on November 25th 2011.
4 This number corresponds to what Robert Zemeckis is supposed to have given to Peter Jackson to make his first film in the United States, The Frighteners (1996).
IMDB, District 9, op.cit..
4 District 9, Box Office Mojo, [Online], online on November 1st 2009. URL : http://www.boxofficemojo.com/movies/?id=district9.htm.
6 Sean, The Short Works Of… Neill Blomkamp, Film Junk, [Online], online on May 04th 2009. URL : http://www.filmjunk.com/2009/05/04/the-short-works-of-neill-blomkamp/. Visited on June 22nd 2012.
7 The work on this film will finally give a short film of less than 7 minutes.
8 Neill Blomkamp quoted in the documentary The Alien Agenda: A Filmmaker’s Log watched on the French DVD “édition prestige” of the movie, ed. Metropolitan FilmExport, 2010.
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